Dear designers, please understand i-do-TAR as a kind of COMPASS
through your life (or a companys life or a product life).
Everytime you make a "reflecting stop" you have to chance to re-adjust
your way to more AUTHENTICITY and POWER. I hope, this helps. Thanks.
Please stay with the idea of the attached Logo as the logo is part of
the concept. The pink dot of the logo is showing the new, more
authentic direction of an individual, a company or a product they
should go in their lifetime, after they made a "reflecting stop" with
the i-do-TAR method.
There are two new scribbles for a deeper explaination.
BriefUpdateNo1.jpg & BriefUpdateNo1 .jpg
We need a design, that works for three different categories/clients:
and for different reasons, as the categories/clients may use i-do-TAR
their own reasons. Here is an example:
...to become authentic
...to find my real values
...to reach my aims
The design should combine the idea of the attached logo ("IdoTARlogo")
with the idea, that authentic individuals, companies and products are
"happy" and un-authentic individuals, companies and products suffers
and are unhappy.
Pink dot=Your Authenticity/ your reflection
If your thinking and acting is "real" and "honest", you are
happy/authentic and you go into the right direction (pink dot shows
the authentic direction).
The attached illustration show three different individuals. The men in
the middle is the happy, authentic one, the two other persons are
For the design, we prefer unisex individuals like simple stickmen as
we want to avoid men-women discussions.
You are free to find your own way to combine the above mentioned
different categories and clients and their reasons just inside a logo
or with the logo in combination with a illustration. (of course it is
only one client and one reason)