nicolas.christiaen got their new landing page design by running a design contest:
Create for a fresh, professional landing page fo a brand new concept in working capital management
Check out nicolas.christiaen's Landing page design contest…
Accounting & Financial
We are offering our clients a fast, affordable way of reducing their working capital levels, by applying a unique combination of a profound big data analysis (with a self-developed tool called Working Capital Manager, see www.workingcapitalmanager.com) and 20 years of expertise in handling working capital. Our website needs to visualise that unique offering in a very fresh & very clear way (because it's a difficult subject to talk about) Our target clients are primarly mid-size to large manufacturing companies with multiple sites worldwide. Our contact point is the CFO, Financial Manager/Director, Treasury Manager, Working Capital Manager...
Style: financially inspired, B2B oriented, Fresh/new, yet professional Colours: Orange, Marine blue, convenient silver might be added too
Elements to include in the landing page
- Background picture that NOT shows young people, that NOT shows typical office people, but that is more industrial-like. Show a clear close-up shot of machinery, gear machanism, steel. It must show the message of "practicality" - The overlay colour might not be too dark, as this is not attractive. - Our magnetic, catchy headline should be "Your best chance to reduce working capital by 20% in 12 months". - Our subline should be: “A unique blend of Big Data & deep experience to produce sustained cash results” - Catchy "Call-to-action" button "Get a free video guide" to a free copy of the video "Which payment terms do I need to offer my customers?" "How to determine customer payment terms?" "Fill in to find out:" ==> to attract people to fill in the boxes ==> Please make it as attractive as possible!!! Text should be "Get a free slideshow . No other call-to-action texts wanted! Call-to-action button repeated on the bottom of the page - Section "The path to success" describes the 3 step process of our offering. As each of the steps, need to contain some flesh, we prefer a vertical set-up (picture aligned, left, right, left), but clearly connecting the step 1, 2 & 3 !! ==> Step 1: Do an ultra-quick & ultra-deep analysis with our working capital manager tool (with short image or video) (The short image can show a tool) • The Working Capital Manager is a proven Big Data tool that connects to your ERP data and allows companies to analyse the working capital components easily and in granular detail. Instead of paying the traditional months of analysis consulting, you’ll get all analyses in less than 3 days and an update will be available for you at anytime, anywhere. Our experience makes this possible, even in the most complex environments! >> Learn more… ==> Step 2: Take the right actions based on years of experience (with short image or video) ==> Show a picture of someone in their forties or a senior management team meeting, showing experience, benchmarks, expertise!!! • Our team helps you to understand the analyses and decide on the actions you need to take, benefiting from the experience of consultants who have done this many times before, across the globe and in many different environments. • We share experience, best practices, benchmarks, tools and templates without you having to spend considerable sums of money on consulting. >> Learn more… ==> Step 3: Realise quick & sustained working capital reduction ==> list of typical projects we do will come here. Picture should be: growing cash / coins (no specific currencies like dollars, euros, pounds... but a mix is possible) • All of the actions (whether it’s reducing SKUs, rendering the billing process more efficient, improving the collection procedures…), have one main goal: releasing excess cash and reducing your working capital, quick and, even more important, sustainable • >> Learn more about our results - Some logos of our first customers, with room for a couple of quotes between " signs, that can be linked to Case Studies Stijn Eyckmans, CFO Pinguïn, "When this Working Capital Manager was plugged onto our SAP, it instantly led us to valuable insights & a list of potential actions. Next, it raised companywide awareness that quickly lead to results!" Nick Redman, Global Process Owner SOTC and Cash <p class="MsoNormal" style="margin-bottom: 0px; color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13px; font-style: normal; line-height: normal;"> <p class="MsoNormal" style="margin-bottom: 0px; color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13px; font-style: normal; line-height: normal;">“Over the past twelve months it’s been really useful to have this working capital advisory service available. Responses are very quick with good advice and recommendations. I see ImproveWorkingCapital as a valuable source of constructive advice and information on all aspects of working capital.” <p class="MsoNormal" style="margin-bottom: 0px; color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13px; font-style: normal; line-height: normal;"> - Section "Our secret sauce ?" with a background showing a Mortar and pestle or a sauce ==> "A unique working capital reporting engine", Our Working Capital Manager tool can be directly (!!) be connected to the core of the following ERP systems, processing billions of records and providing drill-down analyses which are applicable to your business! This all is supported by a powerful Big Data engine. Add "Connects to your ERP in 3 days:" and add logos of SAP, Oracle, MS Dynamics, MS Navision, BAAN, Unit 4 Venice ==> "20 years of expertise in working capital optimisation", "Our advisors worked with over one hundred clients in 34 countries across 4 continents." We can share over 730 best practices covering the end to end processes of Customer to Cash, Purchase to Pay and Forecast to Fulfill. These best practices are continually updated to help you understand what the best performers are doing. We share this experience, without you having to spend considerable sums of money on consulting! ==> Make it aligned - Section "What we can do for you?" ==> "Get your free benchmark!" "Fill in your company, give us four competitors and we will come back to you with a benchmarking study." Leave text box for Name, Company, Competitor 1, 2, 3, 4 + Call to action button: "Get YOUR free benchmarking study". We'll come back to you with your tailored deliverable in 72 hours. - Section "About us" •Improve Working Capital was formed by the combination of two highly innovative companies – Informita and DiscoverEdge. •Informita was formed by Brian Shanahan to provide a cost effective working capital consulting service to the world’s major companies. Informita leads with its working capital advisory service leveraging on Brian’s 20 years of working capital experience across the globe This allows clients to access working capital advice, best practices, tools and templates on a 24/7 basis to support their internal working capital teams. Where direct assistance is required Informita develops tailor-made consulting assignments that are short, cost effective and transfer knowledge to the client quickly. •Nicolas Christiaen and Bart Claes are the founders of DiscoverEdge. Both are experts in data analysis and business analytics. They have developed the “Working Capital Manager” to help companies improve working capital effectively. The “Working Capital Manager” is visual, intuitive and user-friendly, interfaces easily to your ERP, is very quick to implement, and allows root cause analysis in seconds. •Brian, Nicolas and Bart have brought their offerings together to provide a unique offering to those interested in improving working capital on a sustained basis. The Working Capital Manager is a proven Big Data tool that allows companies to analyse the working capital components easily and in granular detail. Informita’s advisory then helps you to understand this information and decide on the actions you need to take, benefiting from the experience of consultants who have done this many times before in many different environments. Together this means you will get the best tools, the best advice and most importantly the best results with a team dedicated to improving working capital at your company. - Social media buttons: LinkedIn, Twitter, Google buttons Can you recommend someone who can convert this design to a real Wordpress page? This is a large plus!
We don't post any websites that we like, because we want to stimulate all creativity. We don't have logo yet for the moment, but that should not be an issue.
EUR 379 Silver package
Every design category has flexible pricing for all budgets. Landing page design starts at $469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
nicolas.christiaen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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