IMPORTANT: We are NOT tied to the current 'look' of our website. In fact, we're planning a revamp.
The main purpose of this landing page is to generate inquiries by conveying, in an honest and engaging way, the benefits of a short-term training program. The target audience is typically working low-wage jobs and has a limited lifestyle. The education SCI provides will increase earning potential in less than a year.
SECTION 1: A COMPELLING HEADER:
=== tag line / header
=== basic body copy for PPC landing page quality score tweaked for the landing page
SECTION 2: WHY CHOOSE SOUTHERN CAREERS INSTITUTE - FEATURES & BENEFITS SECTIONS === Proven/Trusted
Training Texans for over 50 years, a name you can trust. === Efficient
SCI gets you trained, certified, qualified in weeks / months not years.
SCI is here to guide you not just in your studies but in life. From the first moment you speak to admissions, through training, instruction and career services.
Local or online, day or night, SCI is ready to train Texans.=== Student Experience Focused
Fill needs of local employers from Hospitals to Refrigeration Companies to Hair Salons.
[layout ideas for section 2]
Potential layouts of images and such against above features & benefits[graphic related to Training Texans for 50 years | parallax of Austin][info graphic months vs. years / sci vs. competition vs. traditional schools | parallax San Antonio Riverwalk?][infographic “% of graduates from SCI programs last year had jobs within days of graduation” | parallax | Corpus][graphic showing online vs. six starts on Texas map | parallax against RGValley bg][graphic combining medical | hvac | accounting | cos iconography]
SECTION 3: YOUR BREAKTHROUGHBackground: Convert them from a browser / interested person to an inquiry. Entice people along the way… this is a stream of ways to INQUIRE / BECOME A LEAD. There should be one action oriented sentence like... Make your first breakthrough Today. Fill out the form below...
=== Learn More
o first name
o last name
o email (optional)
o phone (optional)
o textbox |?
o Submit [closing statement like users who join match.com are 3x as likely to find a relationship] or [users who click submit are XYZ more likely to… find job / get certification / softer claim]
=== Schedule an Appointment
- would launch a modal box form
=== Live Chat