What do you have in mind for the style and theme of the landing page?
The overall look and feel of the page should be extremely neat. A white background with some bold colours and images will be good. Our main aim is to get people signed up for our free trial program. Hence the registration box should be prominently visible along with the marketing messages. Blue text and images or green text and images over a white background will be good as it will match our website colours. The exact colours can be taken from http://www.e-gmat.com
Elements to include in the landing page
Please visit this url to see the demo page. It has the content and the messages.
Basically on the top we want that image which compares us with the competitors and brings us out on the top. Alongside that, we will have an integrated registration form.
Below these we have 4 marketing messages for which we can use better images.
In the end we have some testimonials by our students.
The page ends with a message asking the person to start his free trial. The button is a smooth scroll one which takes the page back to the top where we have the registration form.
We want to drive this point that we are better than our competitors. That is why I have used the comparison image on the top of the page alongside the registration page. It will be good if you can make an image on the same lines highlighting our merits over our competitors.