wesjR got their new logo & brand guide by running a design contest:
Software that empowers global education needs logo
Check out wesjR's Logo & brand guide contest…
We need a logo design for a global B2B software company called "Align". Align creates software that helps online schools easily start and scale fair student financing programs. Our core product is a software platform and API that manages all of the complexity of managing fair student financing for global schools--from managing income share agreement contracts to automating student communications, collections, and underwriting. Align's main customer are online education startups. We want to be their go-to software tool from day one. The final design for the logo should convey some feeling of secure infrastructure for growth, aligned incentives, and subtleness. We admire Stripe's logo for conveying a similar feeling.
- I like the typeface to be all lowercase, such as "align" to convey the sense that we're supporting someone else and not trying to take the spotlight. (Align supports the school, the school supports the student.) - Something novel about Align that might be worth mentioning for the logo: we're able to operate globally because we're creating a new way to assess a student's creditworthiness. Instead of looking for a credit score, we will assess creditworthiness by verifying that family and friends invest in a student alongside a school. This is called "social underwriting". - We're building Align after having a background in education and software. Most of our competitors come from backgrounds in finance. We'd like this to be reflected in the logo by making Align look more like an education software product than a financial product. - I think using some type for orange could be really interesting. I don't usually think of orange for financial products, but that's exactly why I think it could be interesting and new. - I prefer the all lowercase version of the logo versus the all uppercase. - I like a standalone "a" icon/emblem, but that should also be lowercase and convey a feeling of support or alignment. Using a blue and an orange for that would be preferable, as I see that being playful and energetic (from the orange) while also being stable (blue), representing Align's software infrastructure. - The emblem itself should be some combination of approachable, stable, energetic, and supportive. Ideally, it might also have some symbolism for the 3 players here: 1) Align (the infrastructure that supports the school) 2) the school (the business that supports the student) 3) the student (the person who really should benefit most). - I also really like version of the logo which convey some motion or "up and to the right" progress or growth for the student.
USD 429 Bronze package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $579.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
wesjR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Blue(ti)full has done absolutely beautiful work first creating our company logo, and afterwards working closely with us as we evolved
the color schemes. Blue(ti)full is very quick, thorough, and responsive.
We highly recommend Blue(ti)full!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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