How Guardianz started their logo & business card journey
Who are you known as?
Animal Law Matters (ALM)
What’s your company slogan?
To be developed with the logo. Show a placeholder where a 10 word slogan will go
Tell us a bit about who you are and the people you reach
Registered charity targeting corporates, governments, non-government organsations and industry. This is to be a corporate logo rather than a "cute" one
The charity uses law to promote the standards of people AND animal (not people or animals) interactions on ONE PLANET and a SHARED SUSTAINABLE FUTURE
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
Other color requirements
VIBRANT corporate colors
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
MAJOR LIKE: the name being incorporated in to the logo and the way the logo cleverly shows what the business is
MAJOR LIKE: The name as part of the logo eg. subway, youtube,
MAJOR LIKE: The vivid blue, the flow of the lines, the high "interest" of the design
MAJOR LIKE: The "action" in the logo, the variety of color, the line flow (ie. in the mountain)
LIKE: The image in the name (though this logo is too basic. it lacks the interest factor)
LIKE: the ying yang balance, the reality of the image.
MAJOR LIKE: the different land and water - the interaction between people and animals DISLIKE: overly graphic figures,
LIKE: the different trees, the animal figures . NEEDS people interacting with animals instead of animals alone (e.g. farmer with cow, owner walking dog, rider riding horse)
DISLIKE: The holding hands theme is too overdone and "cute". The AWL logo must be corporate
MAJOR LIKE: 3D effect on the images, the vivid blue, the illustration of law, the world shown with lines, the illustrated type also in 3D, the different color in the second line of type
DISLIKE: No stick figures in the logo please
DISLIKE: The holding hands. LIKE: the less graphic and more realistic imagery
DISLIKE: No stick figures and cute hold hands
MAJOR LIKE: Clever image, shaded 3d illustration, HIGH interest factor incorporating multiple species DISLIKE: the focus on the human hand, the monotone green,
LIKE: Basic but clear, incorporation of a tick is clever, shows the type DISLIKE: the words are outside of the image/logo rather than part of the logo
MAJOR DISLIKE: Cute animal silhouettes, the hearts, and the hand. Overdone, cute, and suits a vet business but NOT a corporate
LIKE: the interest factor of the outside but MAJOR DISLIKE: the monotonegreen, and the image is just pictures stuck on the outside of a globe = low interest factor
MAJOR LIKE: the vivid color, the color flow of the line which complements the simplicity of the font chosen, the balance of the entire image+name+slogan
LIKE: the name in the design
MAJOR LIKE: Too many logos go for the round globe, this is different with the square and the name of the business clearly in the button. Animal Law Matters will be ALM
DISLIKE: the animal and hand button = old and overdone
LIKE: Image communicates what the business is about DISLIKE: the name is typed in rather than being part of the image
MAJOR DISLIKE: Dislike circular graphic human heads and stick figures
MAJOR LIKE: the name is part of the image, and the image shows what the business is. There is contrast of eye-catching color. DISLIKE: requires black background
MAJOR DISLIKE: graphic round human heads, stick figures, cute hearts.
MAJOR DISLIKE: hearts, cupped hands, overly graphic
MAJOR LIKE: the 3D imagery, the clever use of images (leaves) to make the bigger image (foot)
LIKE: the website shown, the interest factor in different species DISLIKE: monotone graphic images (boring)
MAJOR LIKE: the vivid blue, the external dimension with the eye, the image reflecting the name of the organisation
LIKE: repetition as a message of continuation/sustainability DISLIKE: monotone dull blue, overlay of the name. Overall boring
DISLIKE: overdone picture of the globe and difficult-to-read writing. Unimaginative. LIKE: the 3D light on the globe
DISLIKE: "cute" graphic figures, restriction to dog, type is dark dull blue LIKE: human animal interaction.
MAJOR LIKE: Clever incorporation of the wave and the name in the logo DISLIKE: too simple so low interest factor
MAJOR LIKE: the flow of lines, the "balance" with two feet (= a subtle ying yang), the logo demonstrates the "foot print", the 3D imagery DISLIKE: dull montone and font of the type,
DISLIKE: the color is eye catching but doesn't visually incorporate the name of the business
MAJOR DISLIKE: round graphic heads and these stick figures
LIKE: Logo captures the flow of the business name
DISLIKE: cute image, dull monotone color
LIKE: Alternative to a complete globe, DISLIKE very graphic rather than 3D realistic
MAJOR DISLIKE: round graphic human heads and stick figures.
LIKE: The realistic images DISLIKE: Insufficient clarity of the business name
MAJOR DISLIKE: graphic human head and figure, overly graphic image
LIKE: Balance from the ying yang, interest factor with the concentric circles DISLIKE plain black and white
LIKE: differing colours, name is the logo and simplicity of adapting the letters in the name to convey the business activity
MAJOR LIKE: Name in the logo, animals AND people (though would prefer to see interaction in the ALM logo dairy/farmer, dog/owner), the gradual shifting color, the color and type of the complimentary font
DISLIKE: suits a vet practice but for ALM its overly graphic, and very ordinary with a low interest factor
PLEASE LOOK AT THE IMAGES AND COMMENTS. There are some wonderful ideas and images coming in but sadly they simply do NOT fit with the requirements of this brief.
KEY ELEMENTS CHECKLIST
1. corporate tenor
2. show the law in the logo
3. build the name Animal Law Matters (ALM) as part of the logo as a first choice if possible, OR show the font, color and type of the script in relation to the image (AND where the 10 word slogan will fit)
4. animals interacting with people with a balanced importance to both (e.g. convey "animals and people" not "animals or people")
5. one planet
6. shared, sustainable future
7. vivid colour
8. section able to be made in to a "button" for website purposes e.g. like "99 designs"
9. Distinctive and "interesting"
10. Does NOT demonstrate the "dislikes" shown in the example logos e.g. overly graphic, "cute", round human heads and stick figures, hearts