Al-Barjani did a wonderful job in capturing what I was looking for in a logo. She also was exceptionally responsive to my questions and suggestions.
Thank and well done.
How ericm u started their logo & business card journey
Who are you known as?
"The HigherGround Group"
What’s your company slogan?
"Disciplined Financial Planning for the Purpose Driven"
Tell us a bit about who you are and the people you reach
Disciplined financial planning for the purpose driven. We provide comprehensive financial planning for young, high-earning professionals (engineers, entrepreneurs, and physicians) in their mid to late 20's to 50 years old. Ideally our clients appreciate hard work, are disciplined, are passionate about what they do, see a greater purpose to their work than just earning a great living, are driven by a greater aspirational purpose, and expect their financial planner to be driven by a greater purpose as well.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I need the logo and color scheme to embody and convey the meaning of the name: "a place someone feels comfortable and easily defended, a strong foundation, a company that always places the client's interest first, a firm that always takes the moral and ethical high ground."
I would like the logo to convey: Implicit trust, hard work, technical skill, strong sense of a greater purpose, elevated vision and mission, empathy for the struggle of remaining truly purpose driven in a world which is trying to suck purpose out of everything we do.