I am in a very 'difficult' area of business from the perspective of branding. I need to bring a professional front whilst appealing to the ever growing Digital Marketplace which favours what look to the untrained eye as more 'fun' or even 'childish' brand ideas.
I need to stress that my core business is around Networks and Cloud Technologies with Digital Transformation. Something that incorporates clouds and networking is very important.
A font type could be anything you deem appropriate. I am a big fan of the 'sketch font' which looks like a freehand, slightly wonky font. I am also a big fan of retro-chic, so something like those that Adidas used back in the 70s/80s OR that which was used for the Olympics or Football World Cup in the late 70s/early 80s could also work well.
At the end of the day I am not a creative person at the best of times so I am looking to your ingenuity to help me here.
Finally, this is something that will ultimately form the basis of my logo/branding from the perspective of being on a website or in an email footer, or on the business card. Please bear that in mind.
Go create people!! :)