Creative technology studio needs a playful, yet serious logo and business card.
PhilTim needed a new logo and business card design and created a contest on 99designs.
A winner was selected from 341 designs submitted by 73 freelance designers.
One of the designers who made it happen
How PhilTim started their logo & business card journey
Who are you known as?
T7Lab
Tell us a bit about who you are and the people you reach
We are a creative technology studio transforming our clients ideas into digital products and services. We are experts in the area of user experience, development, technology, and business consultancy.
The Lab in our name should refer to our characters: being playful with the latest technologies/frameworks/gadgets and trying out new things - Playful, yet doing serious business. It also indicates that we are involved in quite a few different areas: user experience, web development, mobile development, Internet of Things, Smart Kitchen, Smart Living, etc.
Our target audience are companies of small to mid size who are looking for external partners/experts helping in driving their digital transformation, doing ideation, showcasing what's possible from a technical point of view, supporting their development, or even doing whole projects for those.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
As we have nothing in common with a chemistry-lab, we don't want to have anything related to that industry in our logo, e.g. no test-tubes.
As we are involved in many different areas, they still somehow relate to each other, or at least, that is what we are doing, bringing things together for our clients. Maybe that is something to work on.
Also have a close look to the logos that are listed under design examples in this brief. This is the type of logos we really like, simple, nothing fancy and nothing that is too technical. Especially the logo for "clean code" is something we like, as it shows a lot of different areas/workflows that relate to each other.
What we don't want in our logo:
- anything related to a chemistry-lab
- circuit lines
- gearwheel/cog
Important:
Once we gave feedback to your design, please take your time. If you come up with one, or even more alternatives within the next 15 minutes, we really doubt that you put at least some thinking into your design process. Sure, if it's only minor tweaking, 15 minutes is fine. But to come up with something totally new within that short time?!
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