Design a new logo for an expert telecommunications negotiator.

Business & Consulting

Laricchia Commercial Facilitation (or LCF for short) is a new business in the telecommunications sector. The business is being started by Dominic Laricchia. An expert negotiator with over 43 years of corporate experience. He spent the last 18 years closing over $8.8B of telecommunications sales deals for Telstra. LCF provides negotiation support to large enterprises that are securing complex business contracts for telecommunication services. For example, every 3-5 years a large business like McDonalds needs to renegotiate all of their corporate telecommunications needs across every single one of their stores. It’s a huge project. A deal like this could range in value from $10 million to $1 Billion, involve 10 to 50 people and take up to a year to complete. Currently, the buyers will hire external consultants from places like KPMG or Deloittes to help. Then the supplier, for example Telstra, will form a team to negotiate at their end. LCF wants to be the impartial entity that works for both parties to facilitate the deal. Its a far more effective and economic way to reach an agreement solution for both sides. Laricchia Commercial Facilitation (LCF) target audience are the senior management of large national / global enterprises that are both buyers and suppliers of telecommunications or information media. Buyers such as ANZ, Coles, Toll Holding, McDonalds etc. Their senior management such as ‘Chief Information Officer’ or ‘Infrastructure General Manager’ or ‘Chief Procurement and Legal Officer’. Suppliers such as Telstra, Optus, HP, Infosys, Accenture etc. Their senior management such as ‘Director of Sales’ or ‘Chief Solutions Architect’ or ‘Product Manager’.

The logo and brand assets will sit within a fairly conservative and corporate environment. LCF needs to sit comfortably in this space, yet has the freedom to be bold and stand out. The brand assets should be recognisable and memorable, to accompany Dominic's experienced professional manner. Not afraid of colour. When enterprises employ LCF they should feel: foresight, assuredness, relieved, secure, serenity. More questions we've considered: Should we play on the letters LCF? As the company name is also descriptive of its services, should we include the full name stacked in some way? Please consider a visualisation or a brand mark / stylisation too.

Every design category has flexible pricing for all budgets. Logo & business card starts at $599.