How kmacguffey started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Venture capital firm focused on investing and supporting technology-focused start up businesses. This is a young company that is more nimble than traditional, large VC firms. We want to stay away from the more financial look (steel blues) with our visual identity and would like it to offer something fresh and warm — communicating the energy the firm's partners have and their penchant for innovation.
What industry do you think your business is most related to?
Accounting & Financial
Other color requirements
orange, gunmetal (blue gray), dark gray, greens
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The design should communicate momentum, innovation, confidence. We would like for the design to offer a stylized, abstract shape that can be used as a "bug" as well as in a lock up with the wordmark. Again, his should communicate forward momentum, energy, and confidence.
We are also interested in exploring options that bring a more dimensional feel to the visual identity.