The values I want my logo to communicate are very important. These are the feelings and messages I wan the visual design to communicate.
#1 communicating an image of Trustworthy, Honest, Confidence, Credibility, Integrity, Dependability, Professionalism, Entrust, Count On, Partner with – it is extremely important. We will be calling on customers in Latin America. There is a significant amount of distrust, skepticism, suspicion working with a new company.
#2 Knowledgeable/Experienced/Expertise/Innovative/Current. This is important as well as they will rely on my for advice on what they should purchase, new products, current on what is trending in the industry, etc.
#3 Strength/Well Established, Reliable, Stability,
#4 Value, Affordable
Font is very important – I want a font that reinforces my values I want to portrait. Trust, Confidence, Knowledge, Strength, Value. For that reason, I am thinking a Serif Font Examples, Times new roman, Book Antiqua, Georgia, Baskerville, etc. or subcategory of Serif, Slab Serif. Examples Freshman, Rockwell, Museo, ChunkFive, Bevan.
I think straight edged logo shapes for stability, strength, professionalism
I see the logo as company name only but possible logo using the first two letters SI.