We sell a cyber security product for enterprises. Our motto is "simpler and stronger security": our approach brings fresh air to a space that became so crowded, complex and heavyweight.
Our product enables organizations to create
safe havens for their digital activities, which completely encompass all data and applications of each activity and cannot be penetrated by attackers or malware. The product is simple and lightweight and it replaces a large number of existing products that one has to combine today to build a decent defense.
Keywords that describe our product are (in decreasing order of importance): complete, simple, fresh and novel, rock-solid, easy to use, elastic, distributed.
Keywords that describe the personality of our company are (in decreasing order of importance): reliable (as in “you can rely on us”), scientific, detail-oriented, smart, easy going.
Completeness and simplicity is very important to us. For example, we do not like a maze on the logo, as it is neither complete (there is a way to get in) nor simple (at least in most cases).
So far, we got a large number of ideas based on shields or padlocks. We feel that these symbols are a bit overused in the IT security in general, too many of our competitors have them on their logos. We would prefer something more fresh and unusual instead, perhaps something that reminds of a peaceful safe haven, where one can exist in peace and comfort without worrying of any crime or wars happening outside.
Note that haven is not the same as heaven, please do not confuse the two: http://www.merriam-webster.com/dictionary/haven .