About us: we are a small boutique business bankruptcy firm in the midwest. Our logo should reflect the fact that we have a technical sophistication in our area that few achieve. We are on the debtor side of things, so compassion is also a key attribute. We also don't want to frighten clients into thinking we are so sophisticated you can't afford us.
We are looking for a clean, modern san serif font in our name. We don't want any bars in the name "|". Unfortunately, the "LLC" must appear in our name, but should be in a much smaller font.
A logo is optional. If you include a logo, it likely would include the letters of our last names. It's unoriginal—I know—but we're a law firm.
I am attaching our current logo. We are dropping a partner and trying to get a design that is quite different from our existing logo so the public knows things are different, in a positive way.
We would like the logo to work at the top of a letter (8.5 x11). Never down the side or the bottom. We will be printing the letterhead with color copier in-house (we rarely send letters out, so most letters will be attachments to emails).
The logo should work with a horizontal axis business card. The business card will not be letterpress. It will have a matte finish. The thickness will be average.
All paper will be white/bright white.
We are doing a Squaresapce website, I need a web-comparable version of the logo.
We need the logo for our email signature as well.
We are a Mac-only firm. So we are inserting the logo in Word for Mac and Pages. the email signature will be used in mail.app.
Since we don't send out many letters, envelops are not critical to us.
Hope this helps.