Update: Based on client's feedback, I'm going in and re-rating
designs. Right now client leans toward #84 and style of #80. Client
likes the hidden symbolism, so please provide a rationale for your
design. For example, a number of designs use the icon for search
(magnifying glass) to communicate that the company does something with
- bold primary colors (update: client asks for more color combos than
- designs with a clean font style
In 99Design picks, client liked "Abstract Mark" best and then "Word
Mark", so I'd try to give him something with a little flourish.
For more details, please see attached for lots of examples of what
client likes and doesn't like.
If possible, please try to keep logo + mark in square orientation
(displays better in a sidebar than something that is wider in width).