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How StateraEng started their logo & business card journey
Who are you known as?
Statera Engineering, or Statera Engineering Solutions
What’s your company slogan?
Balanced Smart Design
Tell us a bit about who you are and the people you reach
Statera is a Product Development, Engineering and Design contract services firm, primarily for the technology industry. This includes everything from concept generation to production hand-off. We assist clients with the product roadmap, analyses, engineering, and prototyping. A customer would come to us if they had a idea and needed to turn it into an actual tangible product - this includes systems development, electronics packaging, finite element analysis, project management, and intellectual property generation. Mechanical design and analysis is what we specialize in, but I do not want to exclude a customer base requiring software/electrical engineering expertise. We differentiate ourselves from tradition design firms by incorporating the agile/iterative process to hardware.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
That the o is included in the picture and the word. Makes a more connected logo.
I would encourage the designers to take freedom in their early designs. I generally prefer logos that incorporate a letter from the title, but I do not want to stifle good design. In addition, Statera definition means 'balance', however, I do not wish the logo or company materials to appear or remind a customer of legal/law/attorney industries. Similar company's websites (not demonstrative of what designs we prefer, but examples of the industry in which we are competing): http://www.mixerdesign.com/ ; http://www.produktworksdesign.com/ ; http://www.makodesign.com/ ; http://www.m3design.com/