We are a creative film production company with a non-traditional production model. We produce film and photography content for advertising and represent directors, cinematographers, colorists, and photographers. We are influential trendsetters in our industry and have a down to earth no bullshit approach.
The logo should convey confidence (!) and it should be cool - not corporate or traditional, or too literal. We do not want this to look corporate or dated. Fun, inventive and cool.
We are open to a strong font based logo or visuals that reinforce the Junction concept.
Ideas to explore: convergence, geometry, nature or animal themes, arranging font in non-traditional way (ie. arch)...etc.
We like Helvetical and Atlas style fonts.
Target Audience: Advertising Agencies, Hip & Youthful Brands in Canada and the USA (Downtown Urban Core)
"The Junction" is the name of the Toronto neighbourhood where we are located -named after the many major train tracks and highways intersections found here. It's on the cusp of exploding as a hotbed of crafts and creativity - think Brooklyn before it became what it is now.