I prefer simplicity. I would like a clean, modern feeling for the logo. Less is more.
I would like to avoid well-known cliches like using dollar signs ($) for the letter "s" in words.
While there are lot of other financial websites use logos that have a rising pictorial or abstract line or arrow to imply a rising stock price, which I do like, I'm looking for a little originality here if possible.
Based on the name, I guess the most obvious would be a combination of "financial" and "educational" themes, without being too direct or tacky looking. I would prefer it to be subtle.
I selected the colors blue (for trust and knowledge) and green (for wealth, growth, and success). I am also open to variations of those colors if you have any color palette recommendations.
The logo should be welcoming and friendly, not intimidating, as the website will target beginners, but still memorable.
The designer will be ask to provide the original Adobe Illustrator file and the name of any fonts used in the winning logo.
Thank you for your participation.