How Rebecca Wheeler started their logo design journey
Absolute Technology Portfolio
ATP is a exciting dynamic entrepreneurial company that will roll out several web based products over the next 5 years. A lot of our products will be social/viral and therefore we are looking for a logo that is fresh, modern, and something that can be easily used to show the the fact we are pumping out several projects.
Things we love:- Genius logo at the apple store, FaceTime logo http://www.facetime.org.uk (love the fact that this can be duplicated to represent several projects), envisaging something silver/white maybe even midnight blue but not opposed to other colour. This logo needs to be an indication that we are ahead in the market. Forward thinking in a nut shell - how we sum up our company, aspirational, ambitious and dynamic.
Needs to appeal to big business investors however, so err on the side of corporate ...
Tell us a bit about who you are and the people you reach
ATP is the parent company for several other branded web projects. Therefore this logo is aimed towards investors. Mostly men, CEO's, execs and corporate - think something that could end up in the Financial Times/wall street journal one day but without losing the social/viral element of our business in the corporate world.
our website is absolutetechnology.com (not launched yet)
Definitely want the words Absolute and Technology in the logo.
Do not just want text however, we want an image or a symbol in the logo. There needs to be something that symbolises our company that could be used with or without the text.
Also want it in grey and in capitals we think but maybe you can produce 2 one with and one without.
Really like apple and thinking somehting similar to this in design or the genius logo please check apple store website. Something very clean in terms of lines.