The Next Big Thing
We are a global company providing automated warehouse and logistics solutions (please see http://www.swisslog.com for further information). Our customer support department is launching an internal campaign to promote innovation. The campaign is called ‘the next big thing’ and the idea is that the innovation group involved will try to predict future solutions which our existing customers will want to adopt at their sites. We would like an attractive logo to promote excitement of this campaign internally.
The logo will be used for promoting 'The Next Big Thing' internally.
We would like the logo to promote creativity. It will be used as a tool to build excitement, enthusiasm and anticipation amongst the team and other colleagues.
The logo could include a visualization of:
> Game Changing Technology
> Imagination converted into money (e.g. an outline of an arrow made of transparent light bulbs slowly morphing into $$ signs)
> Feeling of physical motion
No Cartoons / clip art should be used.
Our corporate colours are red (Pantone 199U, RGB 225/0/30, CMYK 0/100/70/0) and grey (Pantone Cool Gray 7U, RGB 139/139/139, CMYK 0/0/0/50). Please feel free to experiment with other colours.