The effects of the logo can include any of the following: sophisticated, unique, creative, corporate, high-tech, serious, clean, simple, exciting, forward-thinking.
Types of logos can include stylized type faces, abstract elements, initials. We are not sure about having symbolic or character elements, but we are certainly open to it if you have a good suggestion.
The logo artwork will be utilized for: electronic media (website, email signatures, marketing emails, etc.), print media (articles and advertisements in trade magazines, fliers, presentations, etc.), stationery (business cards, envelopes, letterhead, etc.), signage (office signage, tradeshow signage), appearance on clothing.
Design of stationery and website are future needs.
Colors are up to the designer, as we don't have a preference, just as long as it can represent the right mood.
We ideally would like the same logo for RoyalStar Capital Group and RoyalStar Funding (or with very slight variation), so the logo should function across any other business channels we create in the future.
Tag lines (if you are feeling creative enough!) are welcomed, but optional.
We do require a B&W and color version of the logo.
We do want low and high resolution logos to be used as mentioned above.
Overall, we are open to almost anything, and we want you to do what you do best... be creative!!