Barrison is a web consultancy, mostly focusing on Ruby on Rails.
Ruby on Rails is a 37 Signals trademark, so lets not use it in the logo... and we don't really want to be tied to a specific technology.
Organization name in a stylised type/font becomes the logo.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.