-Clean, bold, not cartoony.
-Established, permanent, professional, but gets you thinking about just good ol' yummy food.
-"New York Style" can be used
-"Established 1978" or "Since 1978" or thereabouts can be used
-PIZZA needs to be incorporated somehow because our New York pizza is where it's at!
-Don't stress HOLLYWOOD too much IF AT ALL! We are going to expand and not every location will be in Hollywood.
-Not TOO typical, with obvious photoshop tool use.
-Not TOO trendy like we're behind and chasing the bandwagon.
BACKGROUND NOTE: Until recently, we have neglected the marketing department from the attention it deserves. Hollywood has recently been aggressively re-modernizing, and we want to stay somewhat current. While we don't need nor want to transform into something we're not, we want to maintain a sense of PERMANENCE and HISTORY and also a sense of CLEANLINESS and WELCOME as our restaurant already is!
Revamping the dining hall and the kitchen goes hand-in-hand with image and logo. We want to convey the awesomeness our food really is. We don't believe in silly gimmicks or have a lot of capital to go all out on marketing/advertising, but we do have great food, great people, and great work ethic. Our logo should, if possible, give off that image.
*Current logo attached. We wanna steer away from this kind of thing.