Clean, professional design. Logo was a unanimous selection.
Very good work, original design idea. Fast answers and design iterations on request.
How napatjatusripitak started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a data analytics consultancy that helps medium and large enterprises get more out of their data. We specifically target firms that do not have in-house data science unit but have data that have never been utilized. Clients range from banks to public organizations to startups.
In a nutshell, what we do is we find creative ways to extract valuable insights from our clients' data. It's like we're master chefs trying to cook the best stuff from their fridge. They tell us what they would like to eat. We go through their fridge, cut and clean their ingredients, then work our magic.
We use econometrics (it's statistics for economist and hence the word "metrics") and artificial intelligence to achieve this. While there's a lot of math and statistics, our project focus is on intimate human behavior rather than on non-human areas like supply chain optimization or e-commerce. For example, we help firms hire and retain better employees. We also help evaluate CSR programs so that money is better spent next time.
We also want the logo to attract data scientists that are not only creative but also passionate about making the world a better place. We commit 30% of our capacity to projects that enhance public goods.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
It's creative. It's got lots of nodes which might hint something about social network. The font is too casual for us tho.
Strong looking font. Simple and recognizable logo.
Like the simplicity. Might be too masculine.
Like the modern look.
Like the creativity and the colors.
This certainly has growth and warm emotion to it. Might be too soft.
Like the simplicity.
Like the creativity. Might not be modern enough.
Like the simplicity and the emotion it evokes.
Hate that texts are in rainbow colors. Like the logo itself.
1. Siam is the old name of our country, Thailand. If you can highlight this word in anyway or incorporate some Thai-ness to it that would be great. Maybe look into Thai architecture.
2. Emphasize trust, analytical ability, creativity, and growth (like trees?)
3. Is there a way to show a mirror image of "ai" in Siametrics? We use artificial intelligence so it would be nice to let that come across subtly.
4. Emphasize the image of (human + machine) = better than just human or just machine.