How Dave Goulden started their logo design journey
Need a logo for an innovative start-up that takes massive datasets (we're talking billions of records and terabytes of data) like the human genome, or logs of all the ads served on myspace in a month and crunches them down so that interesting analytics can be performed in lightening speed.
What inspires you and how do you envision the design for your business?
This is the corporate logo to be used on the website, business cards, and all marketing collateral. Our product is almost ready to go and we are about to launch our start-up to the world.
Our company philosophy is about turning raw data into useful information so that researchers can make breakthroughs and businesses can make solid decisions. The name BigEye comes from the fact that our technology improves speed and performance on the largest datasets around (Big Data) and from our founder's passion for deep sea tuna fishing (Big Eye Tuna).
Even though we are a start-up, our team has worked together at other companies for many years and we are like a big dysFUNctional family.
We would like the logo to incorporate this fun, light hearted attitude. But at the same time represent a new cutting edge technology.
- Icon that plays off the fish theme- BigEye is one word, with B and E capitalized- Fresh, clean color scheme- Treatments with and without "Analytics" in the name