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How Mark Hutchens started their logo design journey
Logo for a company that specializes in helping smaller business grow to the next level. Most small businesses are really jobs with overheads. The owners are really just self-employed people and that’s fine for those that want that. I am interested in helping those that want to have the business run by itself because it is a real business and can do so without there every attention.
What inspires you and how do you envision the design for your business?
I need to show strength without looking dull as an accounting firm. So a feeling of safety, stability etc but then again I have to look accessible to small business types. Yeah I know vague but thats why you guys are doing this and not me!
I like clean and not too busy looking as I think this detracts.
I am open here to your imagination and will try to give feedback to show directions I like promptly. I am not sure about a tag line yet but if I were to use one it would be something like (TAKE YOUR BUSINESS TO THE NEXT LEVEL or
TAKE YOUR BUSINESS UP A LEVEL
) like I said not done yet - its too long I think. So maybe just the logo unless you have a good idea hell throw it in.
Nothing cheap looking like I am selling cars at a discount or something. So no dollar signs or the like. No techno, no cartoons.