Completed contest

Bold and Innovative Logo For Consumer Insurance Site

potrero_media needed a new logo design and created a contest on 99designs.

A winner was selected from 33 designs submitted by 9 freelance designers.

33
entries
9
designers
1
winner

One of the designers who made it happen

Winner - MazArt
Maz Art was a joy to work with... responsive and happy to make requested changes. ( Please note: We can't release the design until the official campaign roll out which will be in the next few months.)
- Anonymous

How potrero_media started their logo design journey

Company name

Insurance Guide

Overview

We want your help creating a logo for Insurance Guide, a website that helps consumers make an informed decision about what type of insurance is right for them and then provides them with an easy means to get a quote based on that information. The site provides information on all different types of insurance, so please do not limit your concept to include only one depiction of insurance (for example something health-based would not be useful to us).

PLUS: We have many upcoming projects that we will need logos, site designs, etc. for. The winning designer and runners up in this contest can look forward to continued work on all different types of materials in the future!!

Tell us a bit about who you are and the people you reach

The target audience is insurance consumers of all ages. They will find this site on the internet (typically through a search engine). They want a brand that is trustworthy and secure but still friendly and focused on them. The logo must be original and compelling while conveying the brand message. It must be delivered as an Adobe Illustrator file.

Requirements

Key concepts for this logo:
-Authoritative
-Fresh
-Accessible/consumer-friendly
-User oriented
-Modern
-Interesting

Things we don't want:
-Colors inappropriate for this type of project (pink, purple, etc.)
-Designs that are "fluffy", "girly", etc.
-Script fonts (with rare and justified exceptions allowed)

The logo must include the words Insurance Guide (note: not THE Insurance Guide), but may also include a graphic in addition to the type treatment. Something that is either landscape-oriented or has an alternate landscape-oriented version would be ideal, as this is going to be at the top of a web page.

I will provide feedback on designs as much as possible.

We will have continued opportunities for logo design and more in the future.

Some logos we like (for example):
http://www.coverage.org/images/logo.gif
http://www.logospire.com/assets/log
http://www.logospire.com/assets/log
http://www.logospire.com/assets/log
http://dpakman.files.wordpress.com/
http://www.logospire.com/assets/log
http://www.logospire.com/assets/log
http://www.logospire.com/assets/log

Custom package

US$363

Free features

  • Blind contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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