Completed contest

Bold logo needed for a transformational fitness non-profit

Sarah Lewis needed a new logo design and created a contest on 99designs.

A winner was selected from 140 designs submitted by 52 freelance designers.

140
entries
52
designers
1
winner

One of the designers who made it happen

Winner - Ice-boy™
I'm extremely happy with this logo. Thanks so much!
- Anonymous

How Sarah Lewis started their logo design journey

Company name

Metamorph Events

Overview

Metamorph Events is a 501(c)(3) organization that produces athletic events to help motive and transform participants by helping them push beyond who they are and help others through fundraising at the same time.

We are a group of friends who have all had our lives transformed by becoming active and realizing the benefits of an active lifestyle. We want to share this and help others at the same time, so we formed a non-profit for this purpose.

Tell us a bit about who you are and the people you reach

Our target participant is people who are not satisfied with who they are and want to become more, but aren't sure how to do that.

Lisa is an active women who is approaching retirement age and is willing to experiment with many different hobbies and decided to take on biking as one of them. She wanted an adventure and signed up for our tour. Lisa is not a serious cyclist, but she loves being social and pushing her limits at the same time.

Abe is a truck driver with a large family (wife +5 children). As is typical for many people in his position, his weight is higher than he would like and his activity level is lower. He signed up for one of our tours, followed the training plan and loved it.

We want to appeal to people like Lisa and Abe. We want to communicate to them that they can step out and take the initiative to make a positive change.

Requirements

We want to send a message that our tours are active, challenging, and achievable. You don't have to be an elite racer to get out on your bike and succeed at an ambitious challenge.

Our events are currently all cycling events, but in the future we may produce other types, so we don't necessarily want the logo to be to cyclo-centric.

We realize that the name and concept naturally make many people think of a butterfly. We're not necessarily opposed to a butterfly, but it can't be "girly" due to our diverse audience and our focus on strength.

Logos we like:

http://logopond.com/gallery/detail/60173 - conveys power and the logotype has good consistency with the graphic element

http://logopond.com/gallery/detail/93747 - communicates a sense of fun

http://logopond.com/gallery/detail/94401 - bold colors and lines

http://logopond.com/gallery/detail/89452 - lovably quirky with bold forms

http://logopond.com/gallery/detail/92769 - very readable while incorporating recognizable symbols

http://logopond.com/gallery/detail/93325 - clean, simple, and bold

http://logopond.com/gallery/detail/90866 - clever marriage of two concepts

http://www.hammernutrition.com/imag…dCrank.jpg - aggressive and action oriented

Custom package

US$455

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