Our challenge: to take a fairly technical product and package it with a brand identity that is
- And less intimidating.
Keeping in mind the spirit of the product, for logo designs, we have played around with ideas around a Graffiti throw-up on a soapbox. Please see attached document. You may use and develop on these sketches or come up with something that does not involve graffiti or any of these ideas at all. Feel free to experiment and be creative.
We require a logo that will pop in either simplicity or distinctiveness
The name Soapvox may be represented as any combination of lower and upper case letters – egs, SOAPvox, soapVOX, etc. Your input will solidify the treatment and that will become the standard
Suspected clip art or stock will be eliminated immediately
Please combine typography and icons
Feel free to use bold colors and some dimensional modeling, but logo will still need to look great as one color and flat
While this logo is primarily for Web, we would prefer something that is easily replicated in all mediums including print
Fonts used must be easily rendered and viewed in a browser
We prefer that you design in Illustrator or other Vector files
The designer chosen will be retained for more work following this project