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How Lauren Roberts started their logo design journey
Hi. My name is Lauren, I am currently setting up my own private parties company. I am looking for a fresh logo for my boutique private parties company - something fun, pretty and sophisticated.
My company is going to be offering bridal and baby showers as well as kid and teen parties. The company is going to be small with a personal feel to it.
The elements I like most about parties are the table settings and the atmosphere which includes flowers, balloons, gifts, food, lanterns, candles, and confetti.
The parties I create will be small and sophisticated with attention to detail.
The main priority is that the venue looks beautiful and amazing and that the guests have fun and experience something unique.
I also like to offer something different by having creative and whimsical elements at the party. I want people to have fun in a gorgeous atmosphere!!
Tell us a bit about who you are and the people you reach
My target audience are Women and Young Mothers who have a high disposable income. These women like to spend money on something that is unique, sophisticated and looks good. These women also want to know what they are getting up front as they do not have time to waste looking for it. So i would like the logo to show straight away that Sweet Soirees is a cute boutique private parties company.
I am looking for the words 'Sweet Soirées' to be the base of the logo.
I would like:
an element that suggests a fun, pretty and sophisticated party (something that relates to child and adult parties or bridal and baby showers);
the logo to be fresh and stand out and catch peoples eye;
the logo to have a boutique and creative feel to it;
it to be clear that sweet soirees is a boutique private parties company and
I am leaning towards the colours: egg shell blue, purple, white and black...if that helps.
Thanks so much! I look forward to seeing your designs!