Completed contest

Brand Buildings in Atlanta!

CRE Atlanta needed a new logo design and created a contest on 99designs.

A winner was selected from 110 designs submitted by 33 freelance designers.

110
entries
33
designers
1
winner

How CRE Atlanta started their logo design journey

Company name

Lenox Plaza and Lenox Center (2 separate buildings but same ownership)

Overview

We are a commercial real estate firm charged with branding, marketing and ultimately leasing office space in two buildings located across the street from Lenox Mall in Atlanta, GA (Buckhead). Both buidings are located on prominent streets: one is located on Peachtree Road and the other on Lenox Road. The winning logo will be used on all marketing material for years to come!!!!!

Tell us a bit about who you are and the people you reach

Our target audience will be company executives who want to locate their business to our office buildings and commercial real estate brokers who represent these companies. The types of firms are: real estate, accounting, staffing, consulting, legal, insurance, etc. that range in size from 1,000sf to 15,000sf. The buildings were built in the 1960s and compete with similar vintage buildings. However, these 2 buildings often get lost amongst the taller buildings in Buckhead. Plus, many buildings have the Lenox name in them so it can get quite confusing. We are requesting a logo be created to try to set these buildings apart and keep them fresh in the brokers' minds.

Requirements

We are looking for a logo to represent the two buildings - Lenox Center and Lenox Plaza located in Atlanta, Georgia (Buckhead).

Here are a few things to think about:

1. Consider the colors, the architecture and the location of the buildings when creating the logo.
2. We prefer one logo that brands both buildings together instead of two separate logos since these buildings are located near each other and have the same ownership. (however, if 2 logos are required, that may do)
3. The front facade of Lenox Plaza will be re-designed which can be seen in the attached rendering. There are no improvements scheduled for Lenox Center.
4. The financial ownership of these buildings is strong so company executives do not need to worry about the Landlord defaulting.
5. The typeface for the logo should be clear and professional since we are attracting company executives.

Attached, you will find PHOTOS of both properties, a RENDERING of Lenox Plaza's new "face", and the old BROCHURES used for these buildings. In addition, the logo for the buildings next door is attached. Please don['t mimick this logo.

Also, you can go to our website to see the logos of other OFFICE properties we have in Georgia: http://www.lpcsoutheast.com/listings.aspx

Finally, here is a website to get you familiar with Lenox Square Mall across the street: http://www.simon.com/mall/default.aspx?id=207

We will require a .jpg file and vector EPS

Please do not use any stock images or clip art in the logo

Custom package

US$295

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