We previously held this contest and are relaunching it with clearer goals in mind. Those designers who were headed in the right direction are invited back and hopefully this section is clearer in our goal for the ideal logo! We will work to communicate more frequently and clearly so please submit and ask questions!
There are 4 things you MUST have in your proposal to be considered:
- A logo with and without the word “Mastermind”
- A logo that can be used in a variety of ways (striped version, solid color version, metallic version, etc.. – all with the same shape)
- A sleek, modern, easily recognizable, symmetrical, geometric and SIMPLE logo that embodies the idea of “two minds create a third and more powerful mind” and of collaboration
- Have read and implemented the mindset of Rob Janoff’s ideas found below
===> HERE ARE SOME TAKE-AWAYS THAT WE'D LIKE FOR YOU TO CONSIDER WHEN CREATING THE MASTERMIND LOGO.*
For those of you who have not read this interview with Rob Janoff (The Apple Logo designer), please take a few minutes to do so. He touches on some key elements in creating an iconic logo.
“For me, though, one of the things I think makes Apple’s logo so iconic is that it’s used sparingly. As I type this on my MacBook, an iPod and iPhone on the desk before me, the only Apple logo visible to my eyes is the small one in the top left-hand corner of my computer display. Apple doesn't beat you over the head with its logo, but it does use it effectively, and that's part of the reason it's so imprinted upon our memory.”
“When I presented I showed Steve Jobs SEVERAL VARIATIONS. Striped version, solid color version, metallic version. All those with the same shape.”
* CB: So even then you knew you needed a solid color version and a metallic version?
RJ: Yes, you kind of had to. When you're doing printing of either one or two color you need to have some way to go and I realized that the stripes would not always get it. The stripes really didn't work as a greyscale halftone.
* I think it's very important that a product like Apple keep very up-to-date and Steve Jobs was obviously very conscious of that.* The design firm Landor & Associates made the changes. They brightened the colors, they made the shapes much MORE SYMMETRICAL, MUCH MORE GEOMETRIC.
* CB: Can you give me the most important things to watch out for when designing a logo?
===> RJ: The main thing is to make it simple, because designers especially young designers tend to over-design or clients want too many things in there. I think people who tried to work a logo too hard, having too much meaning, wind up with something that's too complex. Logos usually have to be interpreted from very-very small to very-very large and that's not always easy. So, I think simplicity and readability is key. You're designing for an audience who really doesn't care as much as you do and unless it catches their interest right away they are going to pass right over it. So having it very readable is also important. Capturing the audiences imagination by having something revealed to them as they look at the logo is also important. Also, it's an opportunity to give whatever you're trying to portray a personality — this is something I try to do.
The Full Article is here: http://creativebits.org/interview/i