Aviesta is a website where Hispanic women review and vote on a wide range of lifestyle products. Products that get positive reviews are then for sale at a “special price” for a limited time.
Second Generation Hispanic Female.
She wants the lifestyle products she sees on TV and at the movies.
Sometimes it’s hip and urban (Sex in the City) sometimes it’s suburban (Desperate Housewives) sometimes it’s simply a better version of their current lifestyle (San Diego).
If they can't own the brands, at least they want to wear the stuff / use / display the stuff that affirms that they've arrived in life. This applies across all ages and categories -- if you're older, it's in your home, if you're younger it's in your lifestyle badges (clothes, phone, beer, car)
She considers herself both Latino and American.
We would like to see a design that incorporates a heart icon in place of the "V" in our name. We would also like to see a design where the font is lowercase, with the "dot" on the i is a heart.
We are making this change because we are using the tagline: "Stuff we love."
This is NOT a Mexican brand. No use of cliched Mexican icons.
It needs to be friendly, fun, hip. Not stuffy, not staid. Nothing too cute, nothing too obvious.
That's about it!