Company Overview: Flywheel Associates provides strategic consulting services aimed at transforming core business processes to enable companies to maximize value and significantly increase velocity. We provide a comprehensive link between strategy and execution which allows our clients to focus on where they are going and avoid “inward” management and status quo thinking. We drive success by substantially improving our clients’ ability to make critical decisions based on real-time information.
Flywheel Associates is a solutions-driven management and financial services consulting company with substantial expertise in the following areas:
• Executive and Board Level Advisory Services
• Strategic and Financial Planning
• Partner and Vendor Management
• Operational Reporting
• Performance Management
• Capitalization and Liquidity Management
• Mergers and Acquisitions
• Risk Management
Our services allow clients to optimize core business processes that support key business and strategic initiatives. Whether it’s developing a long-range strategic plan, implementing critical management dashboards, or determining meaningful compensation and incentive plans, we know how to maximize value for your business at every stage and across every function. We have proven experience in providing expert leadership and vision for early stage companies and global, multi-billion dollar enterprises.
This business will be focused on garnering the attention of C-Level executives and senior business managers in the areas of Finance, Strategy, Operations, and Marketing for Fortune 2000 companies and Government entities. Typical age range will vary but likely between mid-30’s to mid-50’s. These are decision makers and business leaders with significant professional experience. They are looking for a business that can provide cutting edge and innovative solutions to meet their critical business needs. These are very busy individuals with limited attention span which requires that any branding have punch (without being too funky/cartoonish) and not look generic or sterile.
Company Name: Flywheel Associates
Tag Line: “Transforming business inertia into strategic momentum”
Create a high impact company logo which will serve as a basis for all core branding (i.e. business cards, website, stationary, marketing collateral, etc.). I would like one version of the logo to include 1) icon, 2) company name, and 3) tag line. The second version should include only the 1) icon and 2) company name.
This logo (icon and company name) will go on our business cards, marketing collateral, web site, letterhead, apparel, etc so will need to be designed to fit accordingly.
Logo should include modern design for a flywheel in motion or rotational energy. Please review the attachments for more specifics.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
The tone and image we are trying to convey is covered in the attached word file which includes a more detailed creative brief.