We are a high end Fibreglass pool manufacturer (Compass Pools Australia - http://www.compasspools.com.au)
We need a brand logo for our Ceramic core technology. Here is a page devoted to what it is... http://www.compasspools.com.au/cera…ore-pools/
The best thing you can do is watch the short video at the top to understand what the ceramic core is. You will also get cues to how to represent via a logo when you understand what the ceramic core is. For instance the ceramic core is made up of micro spheres which could be symobolically introduced into the logo. Also you could take cues from the fact it acts as a core or vastly improves water resistance symbolically (but don't go too literal with the symbol and keep the symbolism very simple and strong)
Previously we have represented it as a shield as can be seen in the video (because the technology represents strength and protection). Feel free to use a shield as part of the symbolism if you like this direction (also open to other concepts if you don't want to use the shield)
Notes on styling:
Needs to represent strength and peace of mind (ie thinking bold fonts, masculine design elements).
It needs to work well with our other technology logos. Ie the HydroPro logo and Armourshield logo (see attached)
As it needs to work with these I am thinking a logo that is either words only or symbol to the left and words or symbol within the word (see attached) .
Also as we are open to you representing the words as either seperate (ie Ceramic Core) or as a composite word (ie CeramicCore). I will leave this up to you