I'm Carrie. I just walked away from my 6-figure job at "a major software company" to do what I can't stop doing - obsessively seeking perfection in the objects we bring into our homes.
Is it beautiful? Is it useful? Does it work the way a thing should? Would I want to keep it forever, and if I did, would it still work 10 years from now? CarrieHome is the product of many months of incubation, and many years of overcoming consumer dissatisfaction to develop a keen discernment for product quality. I'll be starting out with kitchen and gift items and particularly innovative specialty products, moving into furniture and manufacturing original designs in the coming years.
So I'm all in, and have no choice but to succeed. What does success look like? Providing great customer experiences, unsurpassed customer satisfaction, and in turn, gaining a loyal, inspired following. Customers talk, and I listen. What's missing in the market? What did you need but not find? What do you want in a quality product? Customers become partners in the experience, and loyalty is rewarded with incentives. And my name is up there so everyone knows I stand behind every product I sell.
CarrieHome targets the hard-to-please consumer who wants to skip the tedious research and get the best quality product, with minimal time out of their lives spent shopping for it. Think green freaks, coffee geeks, wine aficionados, uber-picky parents and modern design enthusiasts. These are typically upper-income people with busy lives and discriminating taste. We want our kitchen widget in heavy gauge stainless steel, not plastic. Why doesn't that whatzit come in a decent hardwood? I love the function, but can't someone design a more elegant interpretation? Sure. Let's make it happen.
"Simplicity is the key to elegance" --Jackie Kennedy
I'm looking for an iconic design that's compact, clean, unfussy and very memorable. I was originally trained as an artist myself, so I appreciate that this is the most challenging of requests.
Here's what I want the customer to feel:
TRUST - that this business takes its business very seriously
INSPIRATION - people should feel giddy with having found a company that "gets" them.
CONFIDENCE - that the buyer's discriminating standards are on a par with or surpass their own
ASSURANCE - They can relax and shop freely here knowing everything is guaranteed
LOYALTY - Above all, customers should want to come back.
Here's the look I'm going for the site overall:
I love brights and sunny colors, but I'm not sure it works for the vibe. It needs to feel cool, evenhanded, and stable. There are tons of modern design e-tailers out there with poppy pinks, chartreuse and orange. I'd like to see some pale blues, greens, with maybe brown or gray. Lowercase letters in the name. I am leaning away from pictorial representations. It also needs to work with a site which I expect will have lots of whitespace (minimalist, you know). Stuff I like attached.
Formats: Adobe Illustrator or Photoshop Vector files, plus a JPG or TIFF copy for me.
Here's to your flash of inspiration!