Very accommodating to do various revisions in intermittent rounds. Gave vague direction, and was able to execute very quickly. Would highly recommend
How Brian5 started their logo design journey
The Center for Executive Leadership provides leadership coaching and counsel for businessmen in management and executive management roles. Center is an established and well respected organization with its president serving as a key note speaker to conferences and author of a number of books.
Tell us a bit about who you are and the people you reach
The average demographic consists of males between the ages of 25-55 years of age. The
The logo should have an oak tree as the main focal point. The oak tree symbolizes strength, growth, rooted with strong foundation.
The oak tree should not be too contemporary or sylized. A more classic, traditional treatment of the logo will be a better reflection of the culture and established credibility of the group.
The Type treatment should consist of: 1. The Center (larger text) 2. for Executive Leadership (smaller sub text)
The tree can be contained in a p[articular shape and treated in any number of ways. The logo can contain the entire tree or can be cropped into a tighter view of the oak tree (see examples). The logo will be utilzed on stationery, golf shirts, hats, and conventional print and digital applications.
NOTE: I have attached a "very rough" start point concept. The design is too flat and too boring and definately needs to reflect more creative and design richness.