Completed contest

CHARITY Shopping Site LOGO Design - DO GOOD!

Npagel needed a new logo design and created a contest on 99designs.

A winner was selected from 96 designs submitted by 19 freelance designers.

96
entries
19
designers
1
winner

One of the designers who made it happen

Winner - ping
Fantastic work, listened to what we wanted and delivered incredibly quickly!
- Wild Bunch

How Npagel started their logo design journey

Company name

Shop to Help / shoptohelp.com

Overview

I'm a producer, designer and executive. I'm doing this project for a friend who is the CEO of the cashback shopping category leader - we want to mimic that site but make the money go to charity. I wanted to do some work that would do something good for the world - and this definitely will.

Tell us a bit about who you are and the people you reach

60% of users will be middle aged women. The charity tie-in may skew it a little younger, but not much. US only for now. December is the biggest charity giving month by far & Xmas is the biggest shopping season obviously.

Requirements

• Needs to allow us to highlight and essentially co-brand with other charity brands/logos.
• Can’t be sanctimonious
• Can’t be too ‘fun’ either though
• I've noted that ALL great three word brand names are acronymic (CBS, BMW, AMD, NPR) - the problem with that here is 2 fold: 1) STH can look like SHiT (spoonerism) 2) Sth looks like 5th (which is not good) - so if you can make it work AWESOME. If not, go for Shop to Help or Shop To Help or shoptohelp.
• DO NOT use a 2 for 'to'
• you *can* include .com - it IS NOT a requirement
• you can stack the words, play with angles, combine them (the 3 words have letters in common) - as long as it reads as it should.

The attached images are of logo *trends* for this year that I like, but don't them limit you, I also love Saul Bass.

Make it GREAT! And thank you.

Custom package

US$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

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