Completed contest

Chic, Corporate Typeface Logo for Legal Recruiting Firm

Aniya Dunkley needed a new logo design and created a contest on 99designs.

A winner was selected from 170 designs submitted by 35 freelance designers.

170
entries
35
designers
1
winner

How Aniya Dunkley started their logo design journey

Company name

Dunkley Williams

Overview

We are a boutique legal placement firm that specializes in attorney recruitment. We provide consultation services to large corporate law firms and corporations on attorney placements.
We are looking for a typeface logo design that fits around the image we are striving for: corporate and professional, yet elegant and sophisticated. Thus, the logo should be stylish and memorable without being too quirky or stuffy.

Tell us a bit about who you are and the people you reach

Our target audience is large and mid-size corporate law firms, legal offices in corporations, and attorneys. Basically, we are targeting lawyers. This audience is typically very conservative, but aggressive. They are very analytical thinkers and are often required to think on their toes. Therefore, they can often make quick decisions based on a limited amount of information.

Requirements

-We are looking for a simple, clean, yet professional typeface logo design.
-We like designs that incorporate some type of monogram concept, but we are not limited to that. In fact, we would like to see a variety of both.
-We would like light colored lettering against a darkly colored background. The colors we prefer are yellows, greens, blues, and grays, but no pastels. However, feel free to be creative with the hues; basic yellows, greens, blues, and grays are not necessary.
-We would like the design to be gender neutral: nothing to masculine or feminine.
-We want the logo to reflect a kind of cutting edge playfulness, but we want it to look serious at the same time. We are not interested in cheesy fonts, just a clean design.
-Feel free to play around with spacing, variations in fonts, etc.

Wants:
Visually interesting typeface design
Contemporary
Elegant 
Upmarket
Boutique

Don't Wants:
Gimmicky/Cheesy
Cheap looking
Fussy
No graphics (especially legal) of any type

Bronze package

US$295

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Deliverables

AI
EPS
PDF
PNG
JPG

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