Choice of font/color combo important.
Could just be fonts - additional logo graphic ok too, but not a requirement if text art can stand on its own.
Any graphics for the logo should be classy but understated - simple, clean, and clear.
The logo should look at home at a classy cocktail party.
Should hint at artistic, possibly tech, mostly classy/classic.
Logo may appear beside bright vibrant imagery in some marketing materials. It should not compete with them, but again, should be able to also stand on its own.
The strong silent type perhaps?
These are just guidelines, please use your creativity to show us our personality as you have interpreted it!