We are a small web 2.0 startup from New York started by three 20-somethings all living together in a cramped apartment. We launched SpeakerText (http://www.speakertext.com) in January and earned some good buzz in the press. The company creates interactive transcripts for online videos that show you the full text of what people are saying inside the video and then let you click around on the text to control the video.
Because technology can feel overwhelming to many of the more creative-minded customers we serve, we need a logo that is SIMPLE AND APPROACHABLE, yet explains what we do.
We are also looking for someone to work with us going forward, as we need to redesign our entire website, create template stylings for our product, updating our blog and twitter pages, and help us with custom integrations.
Here's a product demo: http://speakertext.com/play.php?stid=2eca
Here's a short (6 slide) overview of how the technology works: http://www.slideshare.net/MattMirel…peakertext
Our customers are online video publishers big and small, from solo 20-something video bloggers to 40-year olds inside major media companies. The thing they have in common are a creative bent and a disdain for technological complexity. We want our logo to convey that SpeakerText is simple and fun to use.
Since SpeakerText is a plugin that sits alongside whatever video sharing service customers are already using (YouTube, Vimeo, Blip.tv, etc.), the symbol needs to CONVEY THE FUNCTIONALITY OF OUR PRODUCT to naive users who have never seen an interactive transcript before.
The logo includes two parts
1) our NAME and a SYMBOL alongside each other in a rectangular box, with the symbol sitting to he left of the name, making it significantly wider than it is tall (ratio of 4-5:1).
2) our SYMBOL separate from the name, sized to fit in rectangle with an approx 3:4 ratio, with it being slightly taller than it is wide
The logo should versatile enough to work against many different backgrounds, including as a monochrome so that we can match it with different customers' color palettes and design schemes. We must be able to use the name & symbol together, but also individually too (ie only the name for marketing, or just the symbol as a button).
See the attached wireframe of the landing page to understand how the site will be laid out and where the logo will fit on it.
-Symbol Idea #1: choose a more ABSTRACT IMAGE (maybe a speaker? document? text? microphone?) than a detailed drawing. The important thing is that it should communicate to users that by clicking on it, they'll see a video transcript. Pls NO SOUND WAVES.
-Symbol idea #2: choose a funny CARTOON (animal? robot?) that doesn't try to communicate the functionality at all and instead we go for a pure branding a la the Plancast Penguin (http://plancast.com). Think ironic-funny cartoon, not cutesy. Use a FLAT IMAGE and SOLID COLORS.
-NO 3-D images.
-Please NO stock images
-Color: COLOR IS GOOD. Be tasteful and stylish, but use it! See the "brands we like" for ideas.
-AVOID: brown, pastels, "play" button symbols
Logos we LOVE
-Dropbox (http://www.dropbox.com/) ***
-PlanCast (http://plancast.com) *
Words to describe SpeakerText:
We want something that is SIMPLE, fun and memorable. This logo will be used is all aspects of the business (web, label, letterhead, trade show sign, t-shirts, marketing tools, etc.)