The focus of the new logo (rebrand) is a rebrand of Brick Scholars. Target market: executive and corporate teams. I want an icon that is top level and executive but also room for playful and not 100% stuffy. I need to speak the corporate language to get foot in the door and be taken seriously.
Looking at problems from different perspectives gives us insight to find solutions
People feel human again and all stress goes away and insights are blinking like a light bulb when engaged in playful learning/creating. We as humans want to make meaning. That is why metaphor building and storytelling are powerful parts of the workshop method. We are meant to create and why I also advocate for playful learning in schools and education. But measuring (standardized testing) is killing creativity and problem solving in schools and also no time to play (kids forced to be serious) and then adults have soft skills deficits and are afraid to make mistakes and have huge anxiety. Play makes the pain go away and the anxiety disappear and that is when we solve complex business problems.
Imagine you are in corporate culture and you hear about a creative way to engage your whole team to talk through (with legos) a complex problem or a basic teambuilding workshop that helps the team get to know each other and connect (no more trust falls or human pretzel knots or god forbid, rope course). New insights and aha happen because the workshop is scaffolded and designed to get participants in Flow.
As designers, I am sure you all know about flow and have experienced it. But you are also having a good time and this is out of the box thinking experiential workshop. The shyest person in the room (that is usually run over by Person X who dominates all meetings, making the 80-20 meeting once again happen where 80% of talking is done by 20% of the people) has a brilliant new insight or idea. This workshop also taps into the heart too and makes really complex or difficult subjects/ideas become easy to tell a story about because building metaphors (out of the legos) and making meaning is part of the process.
You can remember the stories of the models because people remember stories 22x more than facts and figures alone. People are laughing and smiling. But you all are having hard fun because it is cognitively challenging but it engages your physically in the building and people are leaning into the meeting.
I want the new logo to portray the power of communication and creativity, as well as collaboration and thinking (critical thinking).
Brick Scholars is a mobile innovation lab that helps businesses promote innovation and improved collaboration and creativity through the use of LEGO® SERIOUS PLAY®. The firm offers team building and tailored workshops to help teams collaborate, communicate, and create their way to solutions.
You can learn more about LEGO SERIOUS PLAY and our service on our website: http://www.brickscholars.com
I expand thinking and open creative communication channels using LEGO SERIOUS PLAY method. I engage teams to connect to each other to solve problems.
Four core steps of LSP:
1. Facilitator asks a question
2. Participants build an answer
3. Participants tell the story of their model
4. Reflect/connect the dots
Everyone shares the story of their build so it is inclusive type of workshop and eliminates 80-20 meetings (where 80% of talking is done by 20% of people).
It's a way to get people to think outside the box and inside the team. It makes 100-100 meetings where people lean in to meeting and feel part of the team. Each workshop is tailored around the client's pain point or topic they want to discuss. Uses can include meetings, teambuilding workshops, strategy, building systems in 3D, ideation, brainstorming, break out sessions.