We are a hi-tech company preparing for a product launch next month that will attract media coverage due to the novelty of the technology and its adoption into a series of Community-based Products.
The first product of its kind; called NeatStreets, will engage the general public in reporting live pictures and text on location based issues on council matters such as fallen trees, pot-holes, vandalism as soon as they become known. This will be done with use their mobile phones with a freely downloadable application.
Essentially it is about keeping your 'shire' well-kept by using the frequency of reports on each reported issue to determine the priority to the Council.
Using our on-line service the Council will get 'live feeds' on issues as and when they are reported. Each council will automatically receive issues for their governing municipality only.
The community will also be able to go to the website and look at the progress of issues in their locality.
Our target audience will be Council Members (website) and the Public Community (website & mobile app).
The colour pallette for the logo should be restricted to the Google-maps pallette - as Google-maps is a big feature of the Neatstreets website.
Ideally we would like to see two variants of the logo - one with the word 'NeatStreets' in the logo and one without (as an icon only).
Ratio: Should be anything from square to landscape (no Portrait). Size >=1024 pixels minimum side. (vector format + png).
Please make your backgrounds transparent.
We originally sketched out some ideas. One that stood out as an example can be seen if you click on the following link:
We are unsure if the above example is too 'busy'. We will leave it in your capable hands to be the judge of that and supply alternatives!
PS - I have attached the original logo just in case we have an outage on our website.