Listened to my feedback and was willing to compete with others and work through the process in order to reach the desired end product. Came up with a custom design and did not use "cookie cutter" shapes and graphics
How Brighton West started their logo design journey
Who are you known as?
Brighton West Video
Tell us a bit about who you are and the people you reach
I help coaches, authors and speakers with the strategic and technical parts of YouTube so they can spread their message worldwide. I often say I help them "speak from the world's biggest stage."
I help them remotely - they do the filming or hire a local videographer - I make YouTube work for them by doing the things they don't want to learn. I also teach these skills for lower budget clients.
I am not a videographer - I'm more of an "exposure strategist" and YouTube is my chosen platform.
My target audience is 35-55 year old women, empty nester, has a coaching practice that is successful (life, health, executive, etc.) and she is looking to scale bigger. She's already written a book or two and she commonly speaks at conferences. She wants to be Marie Forleo, Brene Brown or Gretchen Ruben. Most live in the US, Canada or western Europe.
What industry do you think your business is most related to?
Business & Consulting
Other color requirements
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is a rebranding to more accurately reflect what my business has become. People liked that the old brand reminded them of YouTube, which is good. And I've been using the Coach Focused logo for a subset of my work. So now I want to tie it together under Brighton West Video. I like the bright colors of the Coach Focused logo and I'd like to continue using those.
I've been using "Video for Professional Coaches" under my logo, but I'd love to stop needing to do that.
Here are some brand adjectives:
And some benchmark brands: Southwest Airlines, Lowes, Disney.
And I've attached my current brand guide. I'm planning to change fonts - to something more feminine, without being girly/scripty.