Completed contest

Consumer brand logo - Tangible

bestny needed a new logo design and created a contest on 99designs.

A winner was selected from 240 designs submitted by 37 freelance designers.

240
entries
37
designers
1
winner

How bestny started their logo design journey

Company name

PlumTree

Overview

We are a garment care company - we do good work at a relatively low price point. We do not have any brick and mortar retail locations - only home/office pickup and delivery. We are irreverent, young, aggressive. We need clients to trust us with their stuff, and chose us after seeing our brand message only a few times

Tell us a bit about who you are and the people you reach

Our target is the 80% of the dry-cleaning market who chooses not to use the most expensive dry-cleaners. The decision maker is female 90% of the time. They tend to be 25-45, super busy people, often with young families. Often two incomes - at least one is a professional who has to wear a suit fairly frequently. They want the work done right, but they don't want to pay alot (they probably see our service as a commodity). They are hip/connected/etc

Requirements

The visual must be tangible. Something we can physically tie to our brand - as in an apple or plum.
We are open to any name for the company - PlumTree was a placeholder that we began to like - we have no vested interest in PlumTree specifically - so go for it.
The logo needs to be applied to delivery vans, packaging materials, signs, mailers, etc.
We have very few requirements.

What we like is simple, clean, elegant design.

Thanks

Custom package

US$368

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