Thera Brands™ (there is a space between the two words) Tagline: “Better value. Better care.”
Thera Brands™ is a newly formed company that sells branded over-the-counter medicines into the hospital environment. The Thera Brands™ name will serve as corporate identity to our customers...hospitals and other business partners (suppliers, finance sources, etc.).
The new logo will appear on all business-to-business communication for the company (business cards, sales presentations, stationery, financial communications, etc.) and will be prominent in our yet-to-be-designed web site which will talk about the company in general and our products. If we like the logo enough, we may also choose to include it on all our product packages.
As our company is also developing a consumer brand and all of the other associated graphic elements for the company and the brand, this logo contest has the potential to lead to more work in the coming months.
The origin of our name, Thera, comes from “therapy” and “therapeutic”.
Therapy – the treatment of disease or physical disorder
Therapeutic – serving to cure or heal, serving to preserve health.
Thera Brands™ - Better value. Better care. This defines the core vision and serves as the slogan for the company. We intend to offer branded products with better “value” than competitive products in the hospital setting and where possible, added benefits which will help provide better “care” for patients.
Objective: Design the Thera Brands™ corporate logo to reflect the company vision noted above. The logo should be simple yet distinctive (conceptual / symbolic / clean lines and shapes). The logo will be used in a variety of formats and should work for each application such as business cards, letter head, PowerPoint presentation templates, company brochures, websites, and more. If possible, a unifying graphical element should be incorporated to link all uses in a visual manner regardless of what application is used.
Target Audience and Tone: Thera Brands’ customers are hospitals so the logo should have an institutional, therapeutic appeal. However, one of the core elements of the company and its brands is “care”. The softer, more personal/human side of the value of “care” should be reflected and will help soften and balance the sometimes sterile and impersonal nature of institutional products. This element of caring can also serve as a differentiator for the company. However, we must ensure that this “softer” side does not undermine credibility. This is the real balancing act that you need to deliver on.
The logo will be used in a variety of formats and should be scalable to work for each application. Formats include business cards, letter head, PowerPoint presentation templates, company brochures, websites, and small format uses such as business cards and product packaging.
The logo needs to work in both black & white and color and should work on light and dark backgrounds. There will be instances that we use the tag line with the company name (and some without it) so the logo should be designed to work in both situations.
• Simple, though unique/memorable design (conceptual / symbolic / clean lines and shapes)
• Clear, clean typography
• Logo should NOT be complicated or too intricate
• Available as vector graphics
• JPEG (high & low res)