Logo needed for "Loop Silver", a new silver-based online jeweller, targeting 28-40 year old women with a fantastic sense of personal style. Logo should represent classic elegance with a hint of personal creativity.
Loop Silver / LoopSilver.com
Loop Silver offers clean, contemporary silver jewellery contrasted with a hint of personalization. e.g. in the form of a colourful single bead, or a child's date of birth very simply engraved (using metal letter stamps and a hammer).
Loop Silver targets women aged 28 to 40. They are happy to have replaced Fridays night at the hot club with Friday night at the trendy restaurant. They have a simple, stylish, classic style, and accessorize with a hint of youth - think a little black dress with a hot pink bracelet.
The Loop Silver logo should feel clean and classy with contemporay colours, simple shapes or designs.
It should feel fun without being too girly or immature
There should be an option that includes “.com” within the logo: i.e. “LoopSilver.com” or "loopsilver.com"
Logo should be simple enough to put on jewelry packages that are fairly small (and possibly stamped on the back of a pendant)
See: http://www.sico.ca/En/Couleur_Tendances.asp for colour suggestions
When choosing colours think contrast - classic colours highlighted with modern ones
- Complex type faces like Times Roman
- Excessive use of imagery