Great design ideas and really took my input and incorporated it into the design.
Very pleased, would use again
How jessefern started their logo design journey
Who are you known as?
Praia Personal Financial Advisors for Women
What’s your company slogan?
Let us check something off your list.
Tell us a bit about who you are and the people you reach
Praia is a new personal financial advising firm targeted towards women. In particular, Praia's target market is busy professional women.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The firm is owned by women, for women. I want the logo to be feminine, but not girly. Mature, but not stuffy. The marketing is meant to convey that we are competent and approachable and not your father's financial advisor.
One idea I had is to have Praia spelled out in a fun script or font, and then Personal Financial Advisors for Women underneath in block letters.
Also, the full title of the firm is quite long! It would be helpful to have the full enchilada logo version (with the full title and tag line), a version with just the firm name (Praia Personal Financial...), and then a very simple (maybe that only says Praia) for use on business cards, etc.