Bedrock was started by 5 young founders who love to travel. It is a chain of youth hotels targeting the 18-36 year old ‘flashpacker,’ a growing breed of traveler that is looking for a blend of culture, community and connectivity. It combines the functionality of a premium hostel, the price of an economy hotel, the community of a local coffee house or pub and the digital connectivity of an internet café. Our guests have a choice of a bed or a room, in a hip, modern facility designed to foster community spirit and promote local awareness.
The 18-36 year old ‘flashpacker,’ a growing breed of traveler that is looking for a blend of culture, community and connectivity.
According to Wikipedia, the term Flashpacker:
Reflects a growing demographic of travelers who are forsaking traditional organized travel, venturing to destinations once the reserve of more adventurous backpackers, and the increasing number of individuals who leave well-paid jobs or take 'career breaks', using the time to travel independently, but with greater comfort and many of the gadgets they are accustomed to at home.
We are looking for a logo represent our Hotel Chain - BedRock (one word - capital B capital R). We require a logo that is on one hand anti-brand (non-commercial) while being instantly recognizeable and accessible - clean, bold, and communicates travel.
The logo can come in two parts, so that the text can be separated if needs be with the logo standing alone on certain colateral.
It needs to be slick, but not too slick so as to be luxurious...
1. No Cartoons - No Fred, Barney and Wilma.
2. Nothing too elegant - we do not want to come across as being fancy.
3. The typeface should be clear, simple and bold. We want something that stands out.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo...
we have uploaded some variations that could be tweaked...