I have recently started a food blog. I am a cook, gardener, and frequent visitor of local farmer's markets. My blog is about bringing all of those things together and helping people to explore with me. It is about expanding culinary horizons, whether it be through trying new varieties of the same old thing, or trying something new altogether, or learning more about where our food comes from. It is also about making this all seem accessible. And finally, it is about capturing how something as simple as food plays a central role in all of our lives and, as a result, our richest memories. Please see the About section of my blog, the firstoyster.com, for more background on the reason for the name. This would be central to the logo that is developed.
- People with an interest in cooking, gardening
- People who have taken an interest in local/organic foods
- People who are trying to find out what's fresh at the markets
- People who are seeking recipes
- People who just like to read about the experience aspect of all of this (to my surprise)
- Primarily people located in Charlotte, NC, but it doesn't have to be limited to this region
- The farmers that we support
- Logo should work for both the header portion of the website and also translate into a black and white business card
- Would like for the oyster to be involved. Initial thoughts were either:
1) a woman (please avoid anything too "cute") opening up an oyster with a pearl in it. Or perhaps holding/offering an oyster, somehow. Reaction should be one of discovery/delight/surprise. The attachment is somewhat close, but too detailed and also too...demure. If you go this route and it's necessary to know, I am dark-haired, green-eyed, and half-Asian.
2) Just a highly stylized oyster. In other words, somewhat realistic looking and not cartoonish). See a couple of examples of the style in attachments below. Just don't want the oyster to have eyeballs and be smiling :).
- Please use an oyster, and not a scallop or clam, etc. When I search through stock footage, there seems to be confusion. My audience would likely catch this error.
- Would like for color to either complement or be agnostic to the colors on the website.
- Other ideas for a logo welcome, but want it to fit with the theme of the blog. But please be creative if you think there is a better direction to go.